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The Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and Profitability, by Catherine B. Wiersema
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‘There are thousands of well-educated and highly-qualified landscape designers in this country but only a fraction of them make a decent living. For too long, this talented community has placed its artistry above charging fairly for its services. It is time to figure out a better, fairer way.’� Chapter one
This hands-on book discusses all the elements of Catherine Wiersema’s top rated, semester-long, professional practice course for landscape designers, taught at Radcliffe/Harvard’s Landscape� Institute and the Boston Architectural Center over the past 15 years. Richly illustrated with lessons learned and war stories from her own and others’ practical experiences, the book is a step-by-step guide to building a profitable, client-focused business. Both early-career and advanced landscape designers and landscape architects will find much of value to help them target the best clients, promote and price their services, and above all, manage the multiple phases of happy� client relationships.
About the Author:
This book is the culmination of Catherine’s career as landscape designer and educator. For many years, her sought-after design/build practice - Boussard Garden Design - focused on large residential properties. With her professional practice course she addressed a big void in the curriculum for landscape designers - how to build a profitable business.
She is a recipient of the Harvard Landscape Institute’s Distinguished Faculty award and has been an acclaimed lecturer at� numerous conferences including those of the Association of Professional Landscape Designers.
Catherine is a graduate of Radcliffe’s Program in Landscape Design, is APLD-certified, and holds an MBA. Her earlier career was in marketing/sales in the corporate world and as associate professor of marketing and strategy.
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- Sales Rank: #1932518 in Books
- Published on: 2015-10-19
- Original language: English
- Number of items: 1
- Dimensions: 11.02" h x 1.00" w x 8.50" l, 2.78 pounds
- Binding: Hardcover
- 312 pages
Most helpful customer reviews
3 of 3 people found the following review helpful.
unaware or forgetful of best industry practices
By Amazon Customer
As landscape designers we often find ourselves working somewhat in isolation, unaware or forgetful of best industry practices. The Thriving Landscape Designer reconnects us with every aspect of what we love to do, from the psychology of managing clients' expectations, to very practical and useful concepts such as municipal approvals and preparing budgets for your clients. Catherin's inclusion of personal stories and experiences lend the book a human and very readable flow. She is remarkably generous with her vast experience and shares specifics in costs, profitability, and process from initial client meeting, through the design process and installation, to invoicing and reconciliation. The valuable information contained in these pages is often lacking in the curricula of Landscape design programs. It is a must have, not only for those of us just beginning careers in the green industry, but also the established and experienced among us.
3 of 3 people found the following review helpful.
Very easy to read and implement
By Amazon Customer
Heard Catherine speak and immediately went out and got the book. I have been in the landscape business for a number of years and it still gave me new ideas of how to improve many aspects of my business. Very easy to read and implement.
2 of 2 people found the following review helpful.
Exceptional Book for Landscape Designers of All Levels
By Ladybug
This book presents a well-rounded examination of key elements for a successful career in landscape design. It is extremely well organized, and the writing succinct, not verbose. Using pages filled with stories, examples, case studies, graphics, and work site photos Catherine clearly communicates her points. The writing is very much like an engaging “how to” book rather than like a dry business school textbook. Of particular note are the chapters on managing risk and the installation team as they relate to the overall project success.
I am an experienced designer, have been in business for almost 15 years and have worked with the author. Catherine retired at the top of her game, culminating with this book publication. I took Catherine’s Professional Practice Course (from which much of this book seems to have been developed), about mid-way in my career so some of the material was familiar. However my business has evolved and grown since then. I find a great deal in this book to consider and apply to my work going forward and have sticky notes marking several sections which I plan to reference.
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