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Clientes Globales: Claves para conectar con el consumidor en la red (Spanish Edition), by Jiménez Carlos
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Clientes globales tiene como prop�sito ofrecer una visi�n clara de los cambios que internet ha generado en la forma como los consumidores utilizan los medios electr�nicos en su vida diaria y en sus procesos de compra de bienes y servicios. Esta visi�n busca ayudar a la empresa que desea adecuar su modelo de negocio a las demandas de los nuevos consumidores para aumentar su presencia en un mercado cada vez m�s globalizado. Este libro descubre c�mo los medios electr�nicos est�n cambiado, atendiendo aspectos como la migraci�n de las audiencias hacia los dispositivos m�viles y la batalla por la atenci�n en un contexto medi�tico caracterizado por la fragmentaci�n y el multiscreen.
Tambi�n se revisa c�mo las tecnolog�as de la informaci�n y las comunicaciones han dado a los consumidores mayor acceso a la informaci�n para la toma de decisiones, ofreciendo nuevas formas de comprar y relacionarse con las marcas. Clientes globales plantea adem�s algunas suposiciones acerca del consumidor del futuro, pretendiendo ayudar a que las empresas se preparen para atenderlos mejor desde hoy, y propone las ventajas de internet para la empresa y c�mo las compa��as pueden participar de esta revoluci�n y ganar, en lugar de que se convierta en una amenaza para sus modelos de negocio.
- Sales Rank: #625153 in eBooks
- Published on: 2016-08-29
- Released on: 2016-08-29
- Format: Kindle eBook
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