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Senin, 14 April 2014

[M895.Ebook] Free PDF Calligraphy & Hand Lettering Notepad: Over 100 Lined Practice Pages for Free Form Calligraphy & Hand Lettering (Practice Makes Perfect Seri

Free PDF Calligraphy & Hand Lettering Notepad: Over 100 Lined Practice Pages for Free Form Calligraphy & Hand Lettering (Practice Makes Perfect Seri

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Calligraphy & Hand Lettering Notepad: Over 100 Lined Practice Pages for Free Form Calligraphy & Hand Lettering (Practice Makes Perfect Seri

Free PDF Calligraphy & Hand Lettering Notepad: Over 100 Lined Practice Pages for Free Form Calligraphy & Hand Lettering (Practice Makes Perfect Seri

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CRAFTS, HOBBIES & HOME | 2017 GIFT IDEAS | CALLIGRAPHY WORKBOOKS

This Hand Lettering & Calligraphy Notebook contains 100 lined & grid pages in a variety of formats (grid matrix, standard, and italics) to help perfect your strokes. Designed for all styles of calligraphy and hand lettering, this book is perfect whether you are an expert or just a beginner. The book is printed on a beautifully designed matte cover and contains 60 pound smooth interior stock perfect for lettering practice.

Printed on bright white, smooth paper
Premium matte cover finish
Perfect for all lettering mediums
High quality 60 pound paper stock
Large format 8.5" x 11.0" (215mm x 280mm) pages

Sales Rank: #1177 in Books
Published on: 2016-12-28
Original language: English
Dimensions: 11.00" h x .25" w x 8.50" l,
Binding: Paperback
108 pages

Most helpful customer reviews

157 of 162 people found the following review helpful.
Just a notebook. Not for learning... But still useful
By Alison W.
As a letterer and calligrapher it's always nice to have actual practice sheets since I do practice everyday. Anyone wanting to buy this needs to BE AWARE that this is filled with only guidelines and not Information on HOW to do lettering or Calligraphy. It is solely for the purpose of practice. If you want to learn calligraphy I suggest a different book. They do have a website you can go to to download different modern Calligraphy fonts and then practice in this book. One issue I have with this is when I am using my nib and Sumi ink (Calligraphy ink) or any ink at that, it does bleed through the pages. I am afraid to use my tombows Because I don't know what kind of paper it is and I fear my tombows will fray. There are 3 different types of guidelines in this book. Slanted Calligraphy lines, basic lines and dot grid. It is what it says it is... A notebook.

4 of 4 people found the following review helpful.
... some calligraphy and hand lettering EXAMPLES and/or instructions on cool lettering. Nope
By Andrea Carey
I had the impression this book was going to have some calligraphy and hand lettering EXAMPLES and/or instructions on cool lettering. Nope, the book is just pages with different line guides for "practice" - like practicing third grad cursive on the built-in lines. I feel it would be rather menial for someone who knows calligraphy.

33 of 38 people found the following review helpful.
Great book - make sure to use the link for your practice sheets
By Sharon
This book only consists of lined sheets of paper with dot matrix, straight lines, and angled lines to use to practice calligraphy. There is a link that is offered on the second page with a download code to get freebies and letter practice sheets. I think this book is great for the beginner who wants to learn calligraphy or brush lettering.

See all 48 customer reviews...

Calligraphy & Hand Lettering Notepad: Over 100 Lined Practice Pages for Free Form Calligraphy & Hand Lettering (Practice Makes Perfect Seri PDF
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Calligraphy & Hand Lettering Notepad: Over 100 Lined Practice Pages for Free Form Calligraphy & Hand Lettering (Practice Makes Perfect Seri PDF

Sabtu, 12 April 2014

[Y564.Ebook] Get Free Ebook Painless Spelling (Painless Series), by Mary Elizabeth

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Titles in Barron's extensive Painless Series cover a wide range of subjects as they are taught on middle school and high school levels. These books are written for students who find the subjects unusually difficult and confusing--or in many cases, just plain boring. Barron's Painless Series authors' main goal is to clear up students' confusion and perk up their interest by emphasizing the intriguing and often exciting ways in which they can put each subject to practical use. Most of these books take a light-hearted approach to their subjects, often employing humor, and always presenting fun-learning exercises that include puzzles, games, and challenging "Brain Tickler" problems to solve. American English sound and letter patterns, homophones, prefixes and suffixes, and more are all presented with fun-to-solve "Brain Ticklers" to self-test students' learning progress.

ATTENTION STUDENTS:
You get a special FREE bonus when you purchase
your copy of Barron’s Painless Spelling

Barron’s is taking Painless to the next level: FUN! Sealed inside your copy of Painless Spelling, you’ll find a code that gives you access to a FREE app. Simply key in that code on your iPhone, iTouch, iPad or Android device, and you download a fun-to-play improve-your-spelling arcade game challenge that will reinforce your skill in mastering correct spelling!

Sales Rank: #354295 in Books
Model: 17376186
Published on: 2011-08-01
Released on: 2011-08-01
Original language: English
Number of items: 1
Dimensions: 9.00" h x 6.00" w x 1.00" l, .80 pounds
Binding: Paperback
304 pages

From the Inside Flap
(back cover)
Really. This won't hurt at all . . .
The thought of having to spell every word correctly once turned brave students into cowards . . . but no more!

THE PAIN VANISHES WHEN YOU TRANSFORM SPELLING INTO FUN--

Understand American English sound and letter patterns

Spell correctly in the era of text messages and tweets

Learn homophones, prefixes, and suffixes as aids to correct spelling

Test your learning progress with "Brain Ticklers"

And take advantage of Barron's FREE Painless Spelling app
FOR MIDDLE SCHOOL AND HIGH SCHOOL STUDENTS

From the Back Cover
(back cover)
PAINLESS
Spelling
Second Edition

Really. This isn't going to hurt at all . . .

If you think that spelling correctly in English is a tricky business, you're absolutely right. But you still can learn how to do it--and enjoy yourself while learning! Here's the book that makes learning correct spelling entirely painless. Ten easy-to-read chapters start with an interesting history of the English language, then go on to analyze sound and letter patterns, diphthongs, silent letters, homophones and homographs, compound and abbreviated words, contractions, prefixes, suffixes and to base words, and lots more. When you reach the final chapter, you'll discover to your delight that your spelling skills have increased many times over--while your grades have gone up accordingly. Just as important, you'll discover that you've had fun learning!

For Middle School and High School Students

Most helpful customer reviews

11 of 11 people found the following review helpful.
Great Homeschool Reference
By janzen
I purchased this book for my 11 year old daughter who is homeschooled and wanted to work on her spelling. This is a great teaching aid for the parent. She enjoyed hearing about the suggestions in the book, but didn't find it all that enjoyable on her own. If you have a reluctant speller, I recommend this book as a jumping off point from which lessons can be derived.

11 of 11 people found the following review helpful.
Great!
By R Cressey
Excellent book for someone who struggles with spelling. It is written well and it is not over-whelming, with rules and how to's! It is done in bite sized pieces so you can get through. I bought it for my ten year old daughter and though ti would also suit someone who is older, she can cope with it well.

14 of 15 people found the following review helpful.
Spell
By Archie Wilson Bullington
This book is a very good supplement to any grade school course. It is also an excellent aide for adults who have problems with their spelling.

See all 24 customer reviews...

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Sabtu, 05 April 2014

[E999.Ebook] PDF Ebook Path of Least Resistance: Learning to Become the Creative Force in Your Own Life, by Robert Fritz

PDF Ebook Path of Least Resistance: Learning to Become the Creative Force in Your Own Life, by Robert Fritz

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Path of Least Resistance: Learning to Become the Creative Force in Your Own Life, by Robert Fritz

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A revolutionary program for creating anything, from a functional kitchen to a computer program, to a work of art, Robert Fritz demonstrates that any of us has the innate power to create. Discover the steps of creating; the importance of creating what you truly love, how to focus on the creative process to move from where you are to where you want to be, and much more.

Sales Rank: #62097 in Books
Brand: Fritz, Robert
Published on: 1989-04-22
Released on: 1989-04-22
Original language: English
Number of items: 1
Dimensions: 8.00" h x .50" w x 5.20" l, .55 pounds
Binding: Paperback
320 pages

Features

Ballantine Books

Most helpful customer reviews

2 of 2 people found the following review helpful.
I'm loving the new perspective…
By Songbird
I am enjoying the new perspective I'm gaining from reading this book. Learning the creative process, vs the reactive process, is an eye-opener. As I read this, I'm aware of parallels with the Law of Attraction teachings… of knowing what you want and concentrating one that.

Whereas our typical "problem-solver" process (the one we're taught from childhood & that follows us into the work world)… this reactive process is focusing on what we don't want… thus we end up creating more of that... problems are forever finding us and we become eager to solve them… again & again…

The creative process is more in alignment with the Law of Attraction teachings and a supportive way of thinking and viewing the world.

23 of 23 people found the following review helpful.
A book that actually makes a difference in your life
By Wendy B. Hanawalt
I participated in Robert Fritz' DMA course way back when. It was the only so-called "transformational" course which not only resulted in clear and very specific accomplished goals, but which also explained how and why those goals were achieved. The years had faded my memory of the theory and techniques, although they had not faded the shock I felt when, after two weeks' work (about 20 minutes a day), the very specific event I was focused on was accomplished. So I bought this book as a refresher.

Fritz does not disappoint. He explains, with great clarity, why we experience life as a series of "one step forward, one or two steps back," what's wrong with the way we view life that makes that happen, and steps to creating a new way of living your life. It's all deceptively simple, but often the simplest ideas are the most profound.

The book suffers from a writing style that's dry as dirt. It sometimes interfered with my ability to really grasp the material. That said, it's also very easy to understand and avoids the goofy jargon of most self-help or "transformational" books.

Overall, it's a really valuable book for anyone who would like to learn how to "create" your life, as opposed to suffering through it.

0 of 0 people found the following review helpful.
It was great to get back to his ideas again
By Weedavie
I used to run public workshops, and used ideas from Robert Fritz's "Path of Least Resistance" to help clients more readily understand and apply the concepts of goal achievement.
Over the years I must have loaned my copy of his book to someone, and it never came back.
Wanted it have it back in my collection, so ordered it from Amazon.
I understood this was a used book, so wasn't expecting a shiny, pristine copy.
It was great to get back to his ideas again.

See all 109 customer reviews...

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Jumat, 04 April 2014

[A856.Ebook] Get Free Ebook The Last Anniversary, by Liane Moriarty

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From Liane Moriarty, author of #1 New York Times bestsellers The Husband’s Secret and Big Little Lies, comes an unforgettable novel defined by her signature sharp wit, page-turning storyline, and lovable and eccentric characters.

Sophie Honeywell always wondered if Thomas Gordon was the one who got away. He was the perfect boyfriend, but on the day he was going to propose, she broke his heart. A year later he married his travel agent, while Sophie has been mortifyingly single ever since. Now Thomas is back in her life because Sophie has unexpectedly inherited his aunt Connie's house on Scribbly Gum Island—home of the famously unsolved Munro Baby mystery.

Sophie moves onto the island and begins a new life as part of an unconventional family, where it seems everyone has a secret. Grace, a beautiful young mother, is feverishly planning a shocking escape from her perfect life. Margie, a frumpy housewife, has made a pact with a stranger, while dreamy Aunt Rose wonders if maybe it's about time she started making her own decisions.

As Sophie's life becomes increasingly complicated, she discovers that sometimes you have to stop waiting around—and come up with your own fairy-tale ending.

Sales Rank: #2613 in eBooks
Published on: 2010-04-02
Released on: 2010-04-20
Format: Kindle eBook

From Publishers Weekly
Starred Review. Moriarty (Three Wishes) presents a stunner several shades darker than typical chick lit, about a family and the outsider who inherits a house on Scribbly Gum, their (fictional) Australian island and a popular tourist destination. Sophie Honeywell hasn't heard from ex-boyfriend Thomas Gordon since she broke his heart three years ago. He's since married and fathered a child, while Sophie remains single, pining for a baby. When Thomas's Aunt Connie leaves her house on Scribbly Gum Island to Sophie, the family is largely nonplussed—but then, they're used to mysteries. The famous 1932 discovery of baby Enigma by Connie and her sister, Rose Doughty, led to the successful "Munro Baby Mystery" tour that kept the sisters afloat for years. Among the large, eccentric family, Sophie starts a new life, befriending Thomas's cousin Grace, who is suffering through postpartum depression; finding a dangerous mutual attraction with Grace's husband, Callum; and dealing with bitter, intense Veronika, Thomas's sister, who covets Connie's house. Moriarty expertly handles a large cast and their relationships, keeping everyone guessing as the true story of baby Enigma—and its role in Sophie's strange inheritance—is slowly revealed. Moriarty's prose turns from funny through poignant to frightening in an artful snap. (June)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Three years after Sophie Honeywell dumped Thomas Gordon right before he planned to propose, Sophie is bequeathed the house of his widowed aunt Connie on tiny Scribbly Island, site of the Munro baby mystery, just off the coast of Sydney. Thomas is the grandson of that baby, named Enigma after she was found in 1932 by sisters Connie and Rose Doughty, who raised her after her parents abruptly disappeared and turned the mystery into a profitable tourist attraction. Sophie, who at 39 hears the ticking of her biological clock getting louder, is delighted with the house, despite some family opposition to her inheriting it, and intrigued by Connie's matchmaking from beyond the grave. Moriarty has created a cast of appealing characters that she deftly juggles through various plot threads, notably Sophie's languishing love life and the mystery itself, previously revealed only to family members when they turned 40, ultimately revealed to all. With its unhappy childhoods, postpartum depression, and planned suicide, this is less frothy than the author's chick-lit debut Three Wishes (2004) but just as brisk and witty. Michele Leber
Copyright � American Library Association. All rights reserved

Review
“Moriarty has taken chick lit to a new level with her clever, engrossing THE LAST ANNIVERSARY.”

Most helpful customer reviews

218 of 243 people found the following review helpful.
Oh how I wish there were twenty more books by author, Liane Moriarty
By Amazon Customer
Once I read 'What Alice Forgot', I immediately purchased this, as well as every book by Ms. Moriarty. Her character development, her humor, her story-telling skills are the best I have come across in a very long time. I consumed each book, one right after the other, dreading reaching the end, yet unable to stop. I highly recommend this book and this author.

111 of 122 people found the following review helpful.
Not bad but not nearly as enjoyable as her other books
By Christina Rickman
I think Liane Moriarty is a great author and I love her other books, but I was disappointed by this one. I still enjoyed reading it (hence the 3 stars), but it didn't captivate me the way her other books did.

The characters in this story lacked dimension and there were too many of them! I usually enjoy stories that are told from multiple points-of-view, but there were entirely too many characters in this story to keep track of. I actually had to draw a family tree of the characters so that I could keep them straight.

Because there were so many of them, none of them seemed all that interesting or sympathetic and I didn't really care about their fate, with the exception of one or two. In addition to the lack of multi-dimensional characters, the mystery isn't much of a mystery... it's pretty obvious from the beginning that the sisters had more to do with the disappearances than they let on, and the author alludes to this early on. The story behind the disappearance actually ends up being quite interesting, but you don't read about until the last few pages. The majority of the book is spent describing random events in a group of irritating characters' lives.

I still think LM is a great author, and her style of writing is easy and entertaining to read, so I don't regret buying this book. I didn't think her writing was quite as sharp in this book as in her others, but there were still enough moments where her wit and insight shone through to make it an enjoyable read.

In conclusion:
-If you LOVE Liane Moriarty and have read all her other books, go ahead and read this one because it's not a bad way to pass a few afternoons.
-If you were unsure about her other books, don't bother with this one. You'll be upset you wasted your money so move on to a different author!
-If you have never read one of her books, I highly suggest you do, but don't start with this one because it's by far the weakest.

0 of 0 people found the following review helpful.
An Australian Gem!
By Lincy
This is the perfect beach read for those luxurious hot summer days when doing nothing is acceptable and welcomed. The indelible Sophie and her accidental family take you on a wild ride though the ups and downs of a not-so-simple life. Each character becomes tangible as if you could almost pinch grandma Rose's cheeks! The only reason I gave it 4 stars is my own personal hope for Sophie and Callum. Liane has done it again, a true page turner. Grab an ice tea and enjoy the read :)

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Sabtu, 29 Maret 2014

[J143.Ebook] Get Free Ebook Daniel and the Revelation, by Uriah Smith

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Daniel and the Revelation, by Uriah Smith

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The Prophecies of Daniel by Uriah Smith.

Sales Rank: #1635004 in Books
Published on: 2006-01-01
Number of items: 1
Binding: Hardcover
830 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great book!
By Chiiron
Heavy reading, but really will explain Daniel & Revelation so that you could teach it to someone else!!

0 of 0 people found the following review helpful.
Today's headlines.
By KT M
If you really want to know how prophecy is being and has been fulfilled read this book.

1 of 1 people found the following review helpful.
Like most prophecy authors
By John Stephens
Like most prophecy authors, Uriah Smith can see the past clearly but the future not so much. Nonetheless, this is a brilliant treatment of the book of Daniel and the history of Europe, Jews, and Christians. The prophecies of Daniel are perfectly accurate right down to the specific world powers and the years of the significant events. This is a must read for every Christian.

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Jumat, 28 Maret 2014

[K327.Ebook] Get Free Ebook The Lord Is My Shepherd, by Hans Wilhelm

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Timeless stories, beautifully illustrated. The perfect read aloud for parents and children.

From acclaimed author and illustrator Hans Wilhelm, comes a delightful picture book for children. Beautifully illustrated and based on the 23rd Psalm, this book will be read again and again.

Hans Wilhelm is the author and illustrator of 200 books for children and adults with over 35 million copies in print. His books have won numerous international awards and prizes like the prestigious Gold Medallion Book Award of the Evangelical Christian Publishers Association.

Sales Rank: #1787488 in Books
Published on: 2007-01-01
Original language: English
Number of items: 1
Dimensions: .8" h x 8.10" w x 7.56" l, .10 pounds
Binding: Paperback
24 pages

About the Author
Hans Wilhem has written more than two hundred children’s books, which have sold over 35 million copies. He lives in Weston, Connecticut with his wife.

Most helpful customer reviews

8 of 8 people found the following review helpful.
This is a beautiful book...
By M. Jones
I bought it for my children, but as we read it before bedtime, I was struck by the beauty of this gentle book. The illustrations are watercolor renderings of the little lamb and his Shepherd. It takes each line of Psalm 23 and presents it in a manner that my three year old understands. Yet, the images combined with the words made me think of this familiar psalm in a whole new understanding. While it is easily a pre-school age book, it would also be a meaningful gift for any age, right up to adult, serving as a lovely reminder of God's unfailing love.

5 of 5 people found the following review helpful.
Beautiful Simplicity
By Kindle Customer
Psalm 23 is one of the most beautiful and comforting passages in the Bible, and now Hans Wilhelm's The Lord is My Shepherd makes the full text to this Psalm readily accessible to children.

The greatness of Wilhelm's version is its simplicity. The text is paraphrased in kid-friendly language that clings closely to a modern translation. It is complete and accurate.

The illustrations are delightfully simple, sweet, and revealing. Throughout, we see a white sheep being cared for by a shepherd whose face we never see. The lamb runs merrily through a meadow, looks content in the arms of his shepherd, and is unafraid as he passes wolves. Text and illustrations, hand in hand, reveal the simple yet profound truth of the Psalm.

What I Like: Everything. I believe in exposing young children to the Word of God, and this book accomplishes that in a delightful way .

What I Dislike: Nothing.

Overall Rating: Excellent.

Kristina Seleshanko, editor of Christian Children's Book Review ( ccbreview at blogspot dot com )

4 of 4 people found the following review helpful.
My 14 month old's favorite book...
By Jules' Momma
My sister gave this book to me for my baby shower. This book has been my daughter's favorite for months now. I love that the author presented the psalm in gentle terms with some of the most beautiful soft watercolor illustrations I have ever seen. I got on here to search for other books - I had hoped this was a series of Bible stories - and decided to write this (my first) review. I couldn't think of a thing I dislike about this book.

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Senin, 24 Maret 2014

[B362.Ebook] Download PDF Relevance: Making Stuff That Matters, by Tim Manners

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After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.

Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how:

Levi’s reasserted relevance when it created wardrobe solutions for men.
Dunkin’ Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe.
Hasbro reinvented board games for today’s time-pressed consumers.
Kleenex’s new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one.
Staples stopped wasting its shoppers’ time with extraneous products.
Nintendo’s simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors.

The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most.�Relevance�will teach you how to become—and remain—indispensable.

Sales Rank: #1774270 in eBooks
Published on: 2008-08-26
Released on: 2008-09-18
Format: Kindle eBook

From Publishers Weekly
Manners, a branding consultant and editor, takes the reader through the various aspects of building a successful brand, using the title of his book as a one word manifesto; all of his ideas loop back to it sooner or later. Branding is no longer a numbers game, according to the experts that he quotes, but about making your sure your customer is happy; not just with the service, or the product, but in their lives. How can this be achieved? The author's answer: through relevant insights, innovation, investment and design. Combine these with careful attention to value and experience, and you'll get growth. What distinguishes this book is the author's scope: he's clearly well connected and has plenty of quotes from branding and marketing experts across several industries to prove it. British range manufacturer Aga and niche coffee retailer Intelligentsia are just two of the "relevant" brands that Manners explores, and this range of knowledge adds authority to an otherwise thin argument, which at times seems like the same old ideas, rehashed and rebranded.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
In the hyped-up culture of the digital age, the buzz about a new product can rapidly vault it into must-have status,�and at the same time, once-dominant brands can become irrelevant overnight. Branding expert Manners says that the rules of marketing that may have worked in the past no longer apply and that brands can no longer survive based on targeting demographics and traditional advertising. One of the solutions that has worked for companies such as Dell�is to allow customers a forum to vent their frustrations and to respond with changes that satisfy their most pressing concerns. Through examples and interviews, Manners profiles dozens of companies, from Kleenex to Apple, that have rediscovered their relevance through insight, innovation, investment, and other revealing techniques. Manners, who�has been a marketing consultant for�more than�20 years,�is the editor and publisher of�Hub magazine and the editor of Cool News of the Day, a Web forum for marketing insights. --David Siegfried

Review
“Tim Manners has uniquely captured proven marketing strategies as told by hundreds of the world’s most successful, forward-thinking, and insightful marketing leaders. Newly appointed brand managers and seasoned CMOs alike will benefit from the wisdom of this book.”
— Jim Garrity, former executive vice president and chief marketing officer, Wachovia

“Manners has done what so few business writers manage to do: get inside the heads of the practitioners . . . and capture their real stories. He writes delightfully about real problems with real solutions. I read it once for fun. Then I read it again, for real.”
—John Gilbert, chief marketing officer, the TJX Companies, Inc.

“In a world where culture is lived mostly through its inauthenticity, should we not expect that most brands are weaned on lack of relevance? Tim Manners does a masterful job of helping marketers identify irrelevance and re-create and reclaim truth in their brands.”
— Watts Wacker, futurist and CEO, FirstMatter

“Tim Manners has uniquely captured proven marketing strategies as told by hundreds of the world’s most successful, forward-thinking, and insightful marketing leaders. Newly appointed brand managers and seasoned CMOs alike will benefit from the wisdom of this book.”
— Jim Garrity, former executive vice president and chief marketing officer, Wachovia

“Manners has done what so few business writers manage to do: get inside the heads of the practitioners . . . and capture their real stories. He writes delightfully about real problems with real solutions. I read it once for fun. Then I read it again, for real.”
—John Gilbert, chief marketing officer, the TJX Companies, Inc.

“In a world where culture is lived mostly through its inauthenticity, should we not expect that most brands are weaned on lack of relevance? Tim Manners does a masterful job of helping marketers identify irrelevance and re-create and reclaim truth in their brands.”
— Watts Wacker, futurist and CEO, FirstMatter

“The ability to stay relevant is the challenge any brand faces. Manners has addressed the key to what creates marketing effectiveness—or failure—in this much-needed quick read.”
— Stephen M. Berkov, executive director, client strategy, Edmunds.com

Most helpful customer reviews

1 of 2 people found the following review helpful.
A Book Whose Time Has CLEARLY Come
By Joan
I was fortunate to be awarded a copy of the book for sharing my thoughts about the brand most relevant to me. As I started reading, I found myself nodding in acknowledgment of these basic nuggets of wisdom as to why traditional advertising just "ain't what it used to be." At last, the idea that it is time to let go of demographics is upon us! What an insightful book. I so appreciated the fact that the book itself was relevant in its clarity and simplicity regarding what sound marketing today is all about. I've got shelves of business tomes that are overwritten with so many parenthetical expressions I can't go back and find the actual beginning of the sentence. I especially appreciated the story on radio since my son also began his aspired career in radio. Happily he wound up in health care public relations earning far more than the "four and out the door" salary of a small station radio. But back to Relevance; the one-on-one discussions with brand leaders were great sound bites that made sense and provided meaningful information.
As an avid Cool News fan I had a feeling the tenor of the book would have the same crispness and punch. Tim Manners did not disappoint.
As a writer and marketing consultant, the actually proved beneficial since I used it to recommend a nontraditional, consumer relevant marketing strategy to a new client. Lastly, thought it was great that Tim acknowledged his Dad for teaching him to cook, sew and iron. I look forward more Relevance. Keep up the great work.
Joan Mansbach

0 of 1 people found the following review helpful.
A must read for any CEO heading to DC in '09 for a bailout!
By William Brand
For all those people who spent years merging, acquiring, de-merging, leveraging assets and/or off-shoring others to make next quarter's numbers or next year's bonus in the bored-room - and then patting themselves on the back on CNBC --- why not try something new? Make something that matters. Treat people well (especially customers). Then don't fire people so they can't buy your stuff. Relevance shows you how! It's your step by step guide book to real success. For the rest of us, it's simply a refreshing read.

Today it seems any one can cut, clip, and compile anything into a self published book clutter and then self blog (or is it flog?) their ego - that's not this book and it's not Manners. Manners masters branding. He nails how business can work - and in rare cases - does. I've been in business 20 years and picked up at least 5 ideas I'm already using. It's a quick read too - perfect for a business trip. Just check out the cover and you know it's worth a look. After you enjoy reading Relevance, email Manners and maybe he will share his "strawberries story" with you. He sent it to me. It will lift your spirits.

1 of 3 people found the following review helpful.
How to not wast time, money, and market share providing your customers with things they don't want or need
By Craig Matteson
This is a book on marketing. Maybe the subtitle should have read "providing stuff that matters" rather than "making stuff that matters" because what Tim Manners has to say applies to service companies, and non-manufacturing vendors as it does to the companies that actually make products.

The book warns you against getting caught up in ideas that seem cool but actually take you out of the sweet spot of your business. For example, in the first chapter on demographics, he shows you how companies get into trying to craft products for certain niches in their demographics and either waste a really good product that could have been used broadly, create a product the niche doesn't want, or one that can't earn any money because the niche is so small and the share of the product in that space is even smaller, or that the nice doesn't even exist. It is an illusion created by your database.

Each chapter begins with a series of micro-case studies on the topic, has a series of paragraph or two insights from well placed business people on that topic and a series of boldface bullet points that make the author's point about that chapter.

The ten chapters are on:
Demographics - Marketing, Not Apartheid
Aspirations - The Happiness Factor
Advertising - Accountable to Whom?
Insights - Controlling the Conversation
Innovation - Suit Yourself
Investment - Spare Not Expense
Design - Yellow is Number One
Experience - What Would Warhol Do?
Value - The Value of Value
Growth - Zen-Master Profits
And a Coda on What's the Point?

He also provides a page of "Secrets of Relevant Brands". You could actually begin the book with this section of the book.

Easy to read, breezy in style (it's marketing, after all), with some useful points.

Review by Craig Matteson, Ann Arbor, MI

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